Inacountryfamousforitssuccessininternationalbeautypageants,threeyoungwomenarefightingtoparticipateintheirnation'smostcelebratedculturalinstitution.ButobtainingaplaceintheMissVenezuelacontestisnoeasytask.Womenmustenduregruelingdiets,consenttointensiveplasticsurgery,andfindtheresourcesnecessarytotransformthemselvesfromordinarycitizensintofamousandillustriousMisses.ToBeaMissisacharacter-drivendocumentarythattakestheviewerthroughtheinnerworkingsofVenezuela'srenownedbeautyfactory,revealingtherisksandrewardsassociatedwiththismulti-billiondollarindustrywhileexposingwhatnationalism,personalambition,andtheinfluenceofmassmediahasmeantforwomeninthecountry.